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Founded In
1982, Golfer's GuideŽ began as a single guide to golf on Hilton Head Island,
S.C. Several years later, a publication serving the Myrtle Beach, S.C. area
was added. Yet it wasn't until 1992 that Marc Frey purchased the magazine
and set Golfer's Guide® upon a long journey of expansion into one of the
most recognized brands in the golf industry today.
Almost immediately
following the purchase, Frey added six Florida markets to the Golfer's Guide
network. He then looked west and began publishing magazines in Las Vegas
and Arizona.
However, it
was with the 1998 purchase of The Golfer Magazine that Golfer's Guide® became
"North America's Most Read Golf Publication." The acquisition
resulted in 14 magazines joining the network, representing important markets
such as Philadelphia, Detroit, Central Ohio, San Antonio and Toronto. Golfer's
Guide's circulation grew to more than 5 million and its readership escalated
to more than 15 million golfers. Today, the company is publishing Golfer's
Guides in 25 markets across North America.
Also in 1998,
the company expanded from print to online publishing with the launch of
www.golfersguide.comŽ. The site includes features on more than 1,000 golf
courses and has grown to become one of the most comprehensive golf portals
in the industry today. Since that launch, the company has added www.golfisland.com,
which serves as the official site for golf and accommodations on Hilton
Head Island, and www.golfersguidetravel.com.
In 2003, the
20th anniversary of Golfer's Guide, the company took yet another significant
step with its merger with GolfUS.com, a respected Internet design and tee time
auction company based in the Midwest.
Fueled by the
merger, Golfer's Guide Marketing Solutions will, in 2004, unveil additional
marketing programs including a customer database management system and
a new online tee time and travel booking engine.
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